Top 7 Trademark Myths That Keep Businesses from Protecting Their Brand

Startups and established businesses alike often avoid trademark registration because of half-truths, assumptions, and bad advice. These myths don’t just delay protection—they can cost companies their brand identity, legal rights, and hard-earned reputation.

Let’s bust the most common trademark myths.

1. “My Business Name Is Registered, So I Don’t Need a Trademark.”

Registering a company with the Registrar of Companies (RoC) only gives you the right to operate under that name as a legal entity. It does not stop others from using a similar name for their products or services. Only a trademark gives you exclusive brand protection.

2. “Owning a Domain Name Protects My Brand.”

A domain is just a digital address. It doesn’t provide legal monopoly over a name. Competitors can still register your brand as a trademark and potentially challenge your use of the domain.

3. “Trademarks Are Only for Big Companies.”

Even a freelancer or a two-person startup can—and should—register a trademark. In fact, the earlier you file, the stronger your rights. Waiting until you “get big” makes you vulnerable to conflicts with competitors.

4. “Trademark Registration Is Too Expensive.”

Compared to the cost of rebranding, losing customers, or fighting a legal battle, trademark registration is a low-cost, high-value investment. Startups and individuals even get discounted government filing fees.

5. “Once I File, My Trademark Is Automatically Approved.”

Filing is just the first step. Your application may face objections or oppositions that require legal response. Until you receive the registration certificate, your brand isn’t fully protected.

6. “Trademarks Last Forever.”

A registered trademark in India is valid for 10 years—but it can be renewed indefinitely. Think of it as a renewable lease on your brand identity. Forgetting to renew could mean losing protection.

7. “Using™ Is the Same as Having a Registered ® Trademark.”

The ™ symbol simply shows you’ve applied (or are claiming use). The ® symbol can only be used after successful registration. Using ® without registration is actually illegal.

Final Thoughts

Trademarks are not a luxury—they’re a necessity. Myths often delay action, but the truth is clear: securing a trademark early saves businesses from legal battles, rebranding nightmares, and lost market trust.

Protecting your brand today means safeguarding your growth tomorrow.